Project Stories: Women Duos is a video series created by Kristen and Lindsey Archer of ARCHd. It celebrates the empowering relationships between five women duos who founded and co-own a product-based small business together in Memphis, Tennessee. While each of these stories is unique, there are a lot of commonalities in the way each pair of women empowers each other. In so many ways, their successful businesses are a direct result of their strong bonds.
PRIMAS BAKERY + BOUTIQUE: Rachel and Angelique
"We really wanted to create a unique space where you could have your cake and shop, too. Our personal strengths really compliment each other because we’re both really creative but we’re creative in different ways."
Terra Cotta: Meghan and Keneisha
"I think what excited me most about going into business with another woman was the idea of being in business with somebody that I trusted already and that I was good friends with, who also was super excited and willing to take risks like I was."
CITY TASTING BOX: CRISTINA AND LISA
"We empower each other by just allowing ourselves to be and feel. Respect and trust, to me, are the two main ingredients for a healthy partnership."
WE TIGHT KNIT: Ashley and Whitney
"It just excited me to work with another black woman to bring this ancient art [of chain stitch embroidery] back to life."
ARCHd: Kristen and Lindsey
"Because we are sisters, our relationship goes beyond a professional partnership, which I think makes the business even stronger."
"ARCHd is owned and operated by women. So, having an entire collection and series that celebrates women came very naturally for us."