BRAND STORY: Arrow Creative

Arrow Creative is a one-roof creative district in the heart of Memphis located in the Broad Avenue Arts District. We created a 3 minute brand story video for Arrow Creative to use as a fundraising tool and to raise awareness of the organization.

Our goal for this video was to show the need for a one-roof creative district in Memphis through the stories of artists and makers and the challenges they face with their current studio setups. We interviewed a variety of Memphis creatives in their studio environment to capture the story. The video has been used as an important fundraising tool.

From the scheduling of interviews and shoot times with each artist, to the filming of interviews and b-roll footage and video editing, ARCHd served as the project manager and creative lead on the project. 

Dorothy Collier, Founder & Director of Creatives at Arrow, had this to say about her experience working with us,

"ARCHd exceeded our expectations by scheduling shoots, providing interview transcripts for us to easily choose pull quotes from and truly told our story with passion. The video was an important tool in our fundraising efforts. Kristen and Lindsey are a great team to work with!"

To collaborate with us on your next video project, contact us.