BRANDING COLLATERAL: Whitney Winkler

Whitney Winkler is a watercolor and ink based artist in Memphis, Tennessee. When she first approached us for some design help, she already had an established brand and logo. She just needed some printed materials to support her brand. So, we started with the basics: business cards for her and her wholesale rep. We incorporated some of her watercolor paintings directly into the design.

From there, we expanded out to more branding collateral: "about" postcards, thank-you notecards, gift cards and logo stickers. We used the same fonts throughout, to keep a cohesive look across all of her materials.

A few months following the initial design project, Whitney came back to us with some additional design needs. She needed materials to help her promote the wholesale side of her business at Atlanta Market. Rather than a full catalog, we designed two-sided "collection" postcards for the specific wholesale lines she would be selling at market. While we stuck with a consistent look across the set, each postcard could serve as a stand-alone marketing piece.

To collaborate with us on your next design project, contact us here.